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The IQ Furniture website has undergone a transformative re-design, creating a unique shopping experience that reflects the exceptional quality of their products. The high contrast, bright design of the site is synonymous with the company’s “Open Plan Living” philosophy. Using clean lines and elegant typography to further emphasise the IQ modern approach to interiors, Chris Curd Design stay true to the IQ idea of contemporary yet timeless design. The feature rich, immersive site provides a seamless user experience, with smooth, fluid scrolling and intuitive navigation. Chris Curd Design have developed custom icons and animations to give the site a sophisticated, authentic feel. Striking photography captures the essence of the IQ ethos - their expertly crafted furniture.
By balancing imagery and informative text, the site inspires customers to interact with the content and increases engagement. IQ Furniture are able to promote brand awareness and strengthen their portfolio with multimedia assets, drawing customers in to the site and displaying their vision for exquisite home furnishings.
A newly updated ecommerce module allows the business to have full control of their product specifications and information on the website, meaning they can update details in just a few clicks. The site was designed with a mobile audience in mind, providing a fully responsive platform that can be accessed from any device, driving business growth from any location.