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16th Sep 2015
Chris Curd Design (CCD) is proud to announce its latest website redesign for construction company, Kelly Group.
The Kelly Group is a construction business working in two specific areas: civil engineering and reinforced concrete frames and groundwork. With a 250-strong workforce on the ground, the business works on a number of incredibly high-profile, publicly funded projects. These include the construction of the Olympic Park in Stratford, London and the ongoing development of the Crossrail project.
Given the large-scale and physical nature of the work that the Kelly Group undertakes, CCD’s team used strong visual imagery to showcase the skill involved and to emphasise how a safe construction site operates. Health and safety is a key part of the Kelly Group ethos; the imagery and videos within the site demonstrate this.
In addition, the use of video seeks to explain the complex nature of the work and enables visitors to the site to get a real sense of the business, its development, and the attention to detail, quality and craftsmanship involved in becoming a construction business of this size and scale.
The colour palette is predominantly grey, with some green accents, to reflect the Kelly Group logo. The use of colour gives a quality finish that sits well alongside the strong imagery.
The site is responsively designed with an infinity scroll and centred menu tab to enable easy navigation around the site.
Launching the website, Chris Curd, Managing Director, said; “We were delighted to work with the Kelly Group. Like our business, the Group prides itself on producing high-quality work and enjoys a high rate of client retention. There is a lot of information on the website, but we are pleased to have created something that is strong on both UI and UX, and is impactful but succinct.”