In combination with running an SEO and copywriting campaign, we've created a new website design on behalf of Cowans Direct. In the first month after the new website was launched, sales were up by 33%. Cowans Direct provides office product and print solutions throughout the UK. They specialise in office stationery supplies, print management, accountants’ supplies and office furniture. The website needed to integrate with the Cowans Direct product catalogue and a large amount of time was spent liaising with key members of the Cowans team to select the right product photographs for the site. As an office products supplier it is important for Cowans to be able to update the website themselves so that they can include special offers and product specific information. We were asked to run an SEO and copywriting campaign in order to ensure that the website is user friendly and informative as well as to increase qualified traffic to the site. We worked alongside key members of the Cowans Direct team to produce a list of keywords and phrases to be integrated into new and existing copy.
|