COINS is a global construction industry solutions company which has been operating for over 20 years and has more than 50,000 users worldwide.

We were asked to work alongside Milestone, a PR company, in the design of the COINS website.  COINS has 1400 pages of content which thanks to Chris Curd Design Ltd are now all content managed through our Control Panel.  This means that the website is fully updatable by members of the COINS team enabling site information to be altered in minutes.

The COINS 3 Peaks Challenge launched in 2003 by COINS is the charitable team building and fundraising event for members of the construction industry. 

We were asked to run an SEO campaign to improve the volume and quality of the traffic to the COINS 3 Peaks Challenge website with the aim of increasing partcipant enquiries.  The aim was also to raise the profile of the website as a team building and fundraising resource.

Working alongside the marketing and fundraising team the SEO campaign included research of keywords and phrases which when integrated into existing and new content, increased traffic to the COINS 3 Peaks Challenge website from search engines.  We also created fundraising related articles and published them on high Page Rank directories with links back to the COINS 3 Peaks Challenge website.